Scope of Digital Marketing – Along with Top Institutions in India

If you’re interested in Digital marketing but contemplating the scope of the field in today’s job market, then don’t worry we have got you covered. In this blog, we will cover the history of digital marketing, benefits, job opportunities and the best institution where you can gain the necessary qualifications. 

In today’s market, wherein over 100 million people are constantly on social media, businesses can’t solely survive through traditional means of marketing. Nearly all organisations are diving into the pool of online marketing due to its easy reach to engage with present and potential consumers, and its cost-effectiveness. 

Without further ado, let’s begin this blog with the history of digital marketing. 

What is Digital Marketing?

Digital marketing is defined as any marketing effort that uses digital communication.

The use of electronic devices by marketing professionals to promote content and brand name, fall under the umbrella of digital marketing. This comprises not just email, social media, and web-based advertising, but also text and multimedia messaging. 

It was in the 1990s, the phrase “digital marketing” was coined with the introduction of the internet and development of the Web 1.0 platform. The Web 1.0 platform allowed users to locate and exchange information and the first clickable banner was launched in 1993, that being the start of the transition to digital marketing. Soon then, during the early 2000s, Web 2.0 emerged with individuals becoming more active participants rather than passive users. As a result, digital marketing channels rose dramatically.

Shortly later, social networking sites arose, opening a whole new platform for businesses to promote. The scope to expand online marketing is immediate and vast, hence keeping up with trends and being vigilant is a must required skill for every Digital Marketing professional. 

Digital Marketing is an interesting field, with something to learn every so frequently. What started as merely a concept for interaction, today is a platform for monetary requisitions. Let’s dive into the benefits of digital marketing.

Top 5 Benefits of Digital Marketing 

Digital marketing is critical to current organisations’ existence. If one wants their business to develop, they must expose their brand to a larger audience.

  1. Affordable – Traditional marketing is more expensive than digital marketing. Monetary expenses on traditional advertising aren’t accessible if the firm has limited resources. Small companies may get started right away without having to worry about marketing costs.
  1. Return on Investment – You can devise a strategy to convert your leads into customers if you know who your target audiences are. Because the majority of your clients can be found online, you may be able to achieve a greater conversion rate or return on investment.
  1. Salary Requisition – Digital marketing job positions have a positive compensation trend due to high demand and a correspondingly smaller supply of trained employees. It’s also not required that you have a professional degree in it. You can get started with in-depth education and a few valuable internships.
  1. Brand Image – The image of a well-established organisation is crucial. A company’s brand image may be made or broken by the correct advertising techniques. Digital marketing allows for the creation of effective campaigns as well as the fast correction of any flaws.
  1. Job Demand – Companies are always on the hunt for experienced individuals to handle their expanding digital marketing initiatives, thus digital marketers are in high demand right now. As a result, job security is ensured even in the midst of a pandemic.

Scope of Digital Marketing In India

India is home to the world’s second-largest number of internet users. According to estimates, the number of active Indian online users will reach about 666 million by 2023, suggesting that a higher proportion of the population is moving online and that it makes perfect sense to begin marketing online.

According to Dentsu Aegis Network, India’s overall advertising business was worth INR 68,475 crores in 2019 and is expected to reach INR 75,952 crores by the end of 2020. That’s a staggering 10.9% increase. This further demonstrates that even throughout the epidemic, there was a surge in the amount of money spent on advertising, particularly through digital platforms.

Metropolitan cities of India – Delhi, Mumbai, Hyderabad, and Chennai were major contributors to the expansion of digital marketing. The vast number of digital marketing positions they create each year is directly proportional to the amount of revenue they generate. 

Without a doubt, if you live in one of these locations or are planning to relocate with digital marketing in mind as your career, you are on the correct path. However, to begin your career in the field, you require basic to expert skills and knowledge of SMO, SMM, email marketing and more. Let’s dive into some of the best institutions that will help you start your career. 

Top institutions for Digital Marketing 

One of the top institutions to gain the required qualification to begin your career in Digital Marketing is from IIDE – Indian Institute of Digital Education.

IIDE is known for providing the greatest and highest-quality digital marketing training. IIDE, which was named “Best Digital Marketing Institute” by the World Education Congress 2021, is now expanding globally and increasing the benchmark for education. 

With an innovative teaching style, IIDE offers a complete Online Digital Marketing Course with 13+ Certifications. Students will benefit from high-quality self-paced video courses handpicked and conducted by industry experts and professionals.

Their courses cover every nook and cranny of digital marketing, ranging from SEO, SMM, to email marketing and a lot more. If you’re a graduate, you must check out their MBA level Post-Graduate Programme in Digital Marketing which covers various aspects of digital marketing with hands-on learning. 

IIDE offers 100% placement aid in leading digital marketing firms and companies. IIDE graduates work for Amazon, Zomato, Forbes, Johnson & Johnson, and other well-known companies.

Next institution in line would be Digital Scholar. This institution is the brainchild of Sorav Jain, launched in 2019. It is a digital marketing training institute located that offers a premise of agency-based education. They provide dedicated certificates for each segment within their courses.  

Job Opportunities/ Careers in Digital Marketing

Companies are at a constant look out for digital marketing specialists as the popularity of digital marketing grows. According to a Goldman Sachs research, the digital marketing career scope in the Indian internet business alone would be worth $160 billion by 2025, which is three times its current value. 

The employment market is increasingly relying on digital and technological abilities, especially in light of the current pandemic, as this field promotes remote working. It is strongly advised that you begin acquiring digital marketing skills and preparing for a job in the field. 

Another advantage of getting into this area is that if you’re an expert digital marketer, you’ll be able to get high-paying employment at top organisations. Some of the highest paying digital marketing skills are content marketing specialist, marketing automation, video production & marketing, media specialist and a lot more. 


Digital marketing is a growing field due to the rise in online presence. It is a field that is not limited to an individual with set skills. People ranging from creativeness, to analytic skill, or no skills at all can apply for a course and excel in the career. 

Considering 30 percent of the world’s population will be online by 2020, it’s only natural that technology will play a larger role in marketing efforts than ever before. To test out your interests for the field, check out a Free MasterClass that covers all the basics of digital marketing in the span of 5 days.

Hope this blog has provided you with valuable information on the spectrum of digital marketing. Please share your thoughts in the comments box below.

Author’s Bio

Karan Shah

Founder and CEO at IIDE

An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.

He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.