Social media plays a vital role to build brand awareness and market products and services for an organization. It’s not enough to simply have an online presence to be discoverable by the right people. You need social media optimization (SMO) to improve your search engine rankings, bring in more traffic to your website from organic search as well as social sites, and increase conversions for your organization. In SMO, the right digital marketing strategies are adopted for optimizing the various social media platforms to increase awareness of products and services, connect better with your audience, and mitigate potentially damaging news.
Social Media Optimization Strategies
Social media optimization is an evolving process, which means your strategy needs to grow with the changes consistently to produce impressive results over time. At the outset, set the goals and objectives that you want to achieve with your SMO campaign. It can be driving leads, increasing brand exposure, or earning conversions. Your strategy should focus on fulfilling these goals with measurable results to ensure the success of your campaign.
When optimizing your campaign, decide which platforms your prospects and customers are more likely to be found on and optimize your presence on those sites.
Social Searchability Optimization
There is a growing trend of social profiles showing up in Google searches. That makes the role of keywords vital in SMO strategy. Doing keyword research with keyword tools to find out industry and brand-specific keywords and using them across social content will help boost social searchability. Find out the topics, keywords, and hashtags that your potential audience uses when looking for information about your industry. This way, you can better optimize your social strategy to engage more and more people on your page. The keywords used on social media are different from those used to search online. If unsure where to start searching for social media-specific keywords, you can rely on digital marketers who have completed Digital Marketing Courses in Pune or Digital Marketing Courses in Mumbai from premium institutesto help you with your social medial optimization.
Ensure that your social profile is optimized in alignment with your branding and marketing messages to help in driving potential users to your page. To have a competitive social media campaign focus on optimizing the following three main areas of your social profile:
Profile Photo: Your photo on your profile should be consistent with the online presence of your business; it can be some branding or creative visuals.
Username: It is vital that your username is consistent all across your social media profile. This way, it gets easier for people to find your brand on social media.
Bio: Your bio should have complete information about your company including the products and services. Include relevant keywords in your bio. You may want to include a link and/or call-to-action to your website that propels visitors to find out more about your business.
Social media remains a great place for businesses to share content. To succeed with SMO, it is imperative to optimize quality content to engage your audience on social media. Two types of content can be posted on social media, the original content that is created by you and the curated content that is shared from other sources. An ideal optimization strategy is to include both original content and curated content for the best results. And ensure to post content at the right time to help your audience engage with your information. In addition, use hashtags to make it easier for your posts to reach a wider audience.
Track the Metrics
As you run your SMO campaign, keep track of the various metrics like the number of shares, follows, comments, re-tweets, and conversions that you get through your web pages to check the success of your campaign or tweak your social strategy to drive better results.
If you are curious to know more about social media optimization and how it can help to boost audience engagement for your organization and drive better results with your campaign, contact professional digital marketing experts.